Have you ever imagined a company like Pepsi-Cola being a military power?
If you cannot conceive that idea, it is because you were not in the Cold War and because you do not know much about its history.
Pepsi is a great company that has managed to get ahead despite so many calamities in the world over the years. One of these calamities occurred in the decade of the 50 years under the US government of Dwight D.Eisenhower.
In the next post we will tell you how la USSR He sold a combat fleet to Pepsi and turned it into a military power.
Commercial advertisement of Pepsi in the USSR, year 1989
The Soviet Union sold a combat fleet to Pepsi
That's right, the USSR sold a combat fleet to Pepsi.
But how was this?
Getting an American product to enter Soviet territory during the Cold War was unthinkable.
However, President Eisenhower did not think alike.
For him, war was not only a field full of armed soldiers killing each other, but it could also be a field that could be won on a commercial level.
By consenting to this idea, the American exhibition was organized in Moscow at 1954. In this event it was sought to show the Russians the wonders of capitalism through various mass consumption products.
The event took place without any problem and there was Pepsi's Director of International Operations, Donald M. Kendall, President Eisenhower and the former Vice President of the United States Richard Nixon.
For a moment they noticed how Prime Minister Nikita Khrushchev, who was with them, He wiped the sweat from his forehead from the heat he was making.
What happened next was that Donald M. Kendall offered the Russian leader a glass of Pepsi. The event ended in a photograph that became a promotional act for the brand.
13 years later Kendall got an agreement thanks to his contacts in Russia and the help of the Nixon government. The agreement stipulated that the Soviet government would be an exclusive distributor of Pepsi within the USSR.
In 1972 Pepsi became the first American product to be marketed in the USSR.
The problem arose in 1989 when the Soviet Union entered a total collapse.
They had many economic problems and there was no way to meet the great demand of Pepsi. Economically speaking they had no way to pay. So what they did was pay to give the American company 17 submarines, a frigate, a destroyer and a cruise.
At that moment, Pepsi received this entire fleet became the sixth military power in the world.
But as we know, Pepsi's interest is the sale of his drink and not war, so he sold all this as scrap for about 300 million dollars.
Pepsi back then could Beat the battle at Coca Cola but with the communist collapse his dreams of conquest crumbled completely.
Even so, we cannot deny the great achievements that this great company has had over the years, not for nothing it is the second most sold soft drinks brand in the world followed by Coca-Cola.